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Improving Our Signwork


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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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How To Improve Your Custom Signs And Vinyl Banners

Custom signs and vinyl banners are common communication tools for many organizations, and even families and individuals use them for events like weddings and reunions. When you pay for signs and banners, you want to get the best product possible for what you pay. If you haven't had great success before, it's worth considering ways that you can quickly improve both items, so here are four recommendations.

Simplify

One of the main reasons people's signs and banners often fail is that they are not simple enough. Most printed items work best when they have a handful of compositional elements that serve as the subjects. A photograph next to some text, for example, is usually a good combination for the sake of simplicity.

If you need to communicate lots of information, just include website URLs and social media account names. Provide just enough information so someone who wants more can follow up and find it.

Right-Size

Especially when it comes to the size of the text in question, you need to think about using the right size. Consider what your custom signs and banners will look like at the typical viewing distance. If someone is going to be 10 feet from the item, then the font needs to be at least 25 points to be readable. When in doubt, always go with a bigger banner that also includes larger typefaces.

Image Quality

Particularly if you're using photos to create a sign or banner, image quality is critical. Image quality is measured in dots per inch. A higher DPI means there is more detail in every inch of the picture. A common standard is to use nothing less than a 300 DPI image for high-quality printing. This will give the printing company a little overhead in quality in case they need to crop or zoom the image a bit to make the idea work.

Similarly, try to provide all non-photographic elements in scalable formats. A vector version of a logo or company typeface will be vastly easier to resize without distortion than a fixed-quality image.

Colors and Contrasts

Colors and contrasts are what make signs and banners pop. However, you have to think carefully about how colorful you want the product to be. Limit yourself to one or two dominant colors, such as bright red text against a black background. Not only will this make the text pop more, but it'll aid readability.