Improving Our Signwork

About Me

Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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The Art Of Communication: How To Make Your Outdoor Signage Speak Volumes

First impressions matter, especially in the world of business. The way you present your brand to potential customers can make or break their decision to enter your store or do business with you. One of the most effective ways to promote your business and attract customers is through outdoor signage. 

A well-designed and strategically placed sign can effectively communicate your message. Read on to get tips on how to make your signage speak volumes.

Seasonal Updates

Updating your outdoor signage according to the season is a fantastic way to keep your business relevant and engaging.

Whether it's a holiday season, a change in weather, or seasonal trends, your signage can tap into what your customers think about at that specific time of the year. This can create a sense of immediacy and relevance that attracts customers. For example, during the holiday season, festive signage can stir up the holiday spirit and draw customers into your store.

Moreover, seasonal updates can reflect your business's awareness and adaptability, showing that you stay updated with changing times and trends. This keeps your signage fresh and interesting and gives customers a sense that your business is active and in tune with the world around it. For instance, a coffee shop can adapt its signage to fall trends, showcasing pumpkin-spiced drinks on its menu board.

Incorporate Movement

Incorporating movement into your outdoor signage is yet another effective strategy to capture attention and convey your message dynamically.

Moving signs are hard to ignore, and they create an element of surprise and interest, compelling passersby to take notice. This could range from simple scrolling text messages to complex digital displays with changing images and animations. For instance, a restaurant might display a visual animation of a steaming hot dish on a digital sign to tempt potential customers.

Experimenting with different types of movement can also help you stand out from the competition and add a touch of creativity to your outdoor advertising. Kinetic signage, which relies on wind, motor, or human interaction to create motion, can offer viewers an engaging and memorable experience. 

Consider something as simple as wind spinners placed strategically around your main sign or a more complex setup involving mechanically rotating elements to create interactive signage. These can intrigue viewers and stimulate curiosity about your business.

Of course, the key to effectively incorporating movement is to ensure it complements, rather than distracts from, your primary message. The movement should draw attention to your sign and make the message more impactful, not confuse or overwhelm the viewer. 

Further, ensure any moving elements are robust, safe, and well-maintained to prevent degradation over time. With careful planning and design, incorporating movement into your outdoor signage can significantly enhance its visibility and effectiveness.

For more info about outdoor signage, contact a local company.