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Improving Our Signwork


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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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Why You Should Retrofit Your Old Sign With Modern Components

There is an old adage that suggests not to fix anything that isn't broken, and while that is true in most cases, sometimes it can lead you astray. Whether you own a sporting goods store, a franchise of some kind—or any other business that likes to advertise with a sign that contains lights—you have probably thought about upgrading it at several points along your career. If you haven't up until this stage that was most likely because there seemed to be no logical reason, but here are a few that you may have overlooked that indicate that sign light retrofitting is a good idea. 

Energy Consumption

One of the main reasons why it is a good idea to update your sign is that your current halogen lights that are utilized by the sign take up an enormous energy footprint compared to what LED alternatives do nowadays. While that might seem like a small change in the grand scheme of things, over the many years that your sign runs, it does add up to quite a lot of money—especially if you keep your sign on day and night. For those who are trying to be environmentally conscious or trying to reduce their energy bill, a sign light retrofitting is a must.

Accuracy Of The Sign

Halogen lights have never been particularly great at illuminating signs, and while they might work in very simple advertisements, often you just confuse passing motorists. LED lights are much more accurate and help give pinpoint information and illuminate much smaller details on your sign that can be key to driving up business. You might be able to work out what your sign currently says because you know what it should read, but many people who aren't as informed will likely struggle, which is why upgrading to LEDs is a must.

Reliability

Not only are modern lights cheaper to run and far more efficient, but they also do not break down as easily. They can survive harsher elements with minimal maintenance and they look good doing it. if you are sick of having to replace a couple of lights every other month, then upgrading to LED will make sure that you don't have to do this for the foreseeable future. In addition, the wiring and internal components of sign lighting have gotten much safer so you can rest assured knowing your sign will be just as visible in a few years as it is the day it is upgraded.

To learn more, contact a slight sign retrofitting service in your area, such as Cardinal Sign Corporation.