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Improving Our Signwork


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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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Use Countertop Plastic Sign Holders Throughout Your Store

As a store owner or manager, you likely use signs to convey information to your customers. But does part of your store include countertops or tables where you place products or demos on display for customers to view or test? An example might be a computer store where laptops will be hooked up and turned on so that customers can actually see them out of the box and type on the keyboard and so on before deciding to buy. If countertops or tables are a big part of your store layout, you might want to invest in some countertop easel plastic sign holders.

Call Attention to a Specific Display With an Easel Sign Holder That Catches the Eye

Do you have one particular item or product category that is having a big sale? One way to call attention to it would be to purchase some larger easel sign holders that will catch a customer's eye as they walk by. A large enough easel sign holder can stand out from the other basic price tags throughout your store and cause the customer to pay attention to whatever is in the area.

Communicate Key Information to Potential Customers to Keep Their Attention Until an Employee Can Get Over There

Using an easel design for your sign holders will also give you a large enough sign area to convey additional information to your customers beyond just the price of the item. This could be important if you have a busy sales floor where it's not possible for an employee to contact every customer as soon as they walk over to the display. In this scenario, the easel sign could answer basic questions the customer might have. In the computer store example mentioned previously, this easel sign might tell the customer more about the device's processor, memory, hard drive, or software capabilities while they test out the demo unit. This will keep the customer engaged at the table or counter until an employee can arrive to tell them more.

Easel Plastic Sign Holders Are Easy to Switch Out, Relocate, and Store

By opting for plastic sign holders, you will be able to quickly pick the signs up and relocate throughout the store as needed. Plastic is both lightweight and durable and your new sign holders should last for years. Easel sign holders are also very easy to get into to swap out the sign that's inside, and you can stack countertop easel sign holders on top of each other if you ever need to put them into storage until the next time you have a demo display or sale going on.

For more information, contact a company like Plastic Displays And Fixtures Co. Inc.