Improving Our Signwork

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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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What To Consider When Choosing The Colors Of Your Custom Channel Letters

As you might already realize, channel letters are great for things like spelling out the name of your business on the front of your building. You can purchase pre-made channel letters and install and use them for this purpose, but you may find that placing a custom order is going to be a better idea. Of course, there are all sorts of decisions that you will need to make when placing this type of custom order; for example, you'll need to choose the right colors for your channel letters. These are some of the things that you will want to consider when making this key decision.

What Options Are Available?

Some companies that make custom channel letters offer more options than others. Therefore, before you start thinking too much about which color you want to choose, you may want to ask about which colors are available. There is a good chance that the sign company that you order your custom channel letters from will have a nice variety of colors for you to choose from.

What Kind of Backdrop Will They Be Placed On?

Of course, you will need to pay attention to the backdrop that you will be installing your custom channel letters on before making your decision. For example, if you're going to be mounting the channel letters to the outside of your commercial building, you will want to pay attention to the paint color on the outside of the building. Then, you can choose channel letters in a color that will complement the outside of the building nicely.

What Colors Are Used in Your Logo and Other Signage?

For branding purposes, you may want to take a look at your company's logo and signage. Then, you can potentially choose a color from your logo when choosing the color of your channel letters. This can help you narrow your options down, can help with branding, and can help you ensure that your business has a professional and cohesive appearance overall.

How Easy Will the Channel Letters Be to See From a Distance?

Naturally, you'll want to make sure that your channel letters can be easily seen from a distance. This means that you should choose channel letters in both a color and size that will make them easy to see when others are walking or driving nearby.

Among other things, you will need to choose the colors of your custom channel letters when you're placing your order. Considering the things above — and putting careful thought into the other specifications that you choose when placing your order — can help you order channel letters that will be great for advertising your business.

Contact a local sign company to learn more about channel letter sign design.