Improving Our Signwork

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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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Share These Exciting Messages On Your Real Estate Company's Digital Sign

When you get a digital sign outside of your place of work, it's important to realize that the sign offers you a number of perks. In addition to marking your location, you can also use the sign to share different types of information. Digital signs tend to stand out from their standard counterparts, so people will notice your sign easily as they pass. This gives you an ample audience with whom to share a number of important messages. In the case of a real estate company, here's some messaging to publicize on the sign.

New Listings

Every real estate company wants to generate a buzz about its new listings. If the company can direct members of the public its website to check out a new listing as soon as it's published, there's a good chance that someone will want to make an offer before long. This is especially true if the home for sale is desirable. You can use your digital sign to publicize your new listings. For example, the sign could read, "Five New Listings Today" and include your real estate company's URL.

Awards Won

City and state real estate boards frequently give out monthly and annual awards and many companies have similar awards systems among all of their branches around the state or country. Publicizing the awards that your company's agents have recently won will help to show the community that you're a good company to hire for their real estate needs. For example, you might share a message in the wake of four of your agents being ranked in the top 10 agents in the city in terms of volume for the month.

Sold Listings

While it's definitely a good idea to publicize the new listings that your real estate company is publishing to its website daily, you should also think about the other side of the equation. Some people will be interested in hiring your company to buy a home, while others will look for an agent to help with selling. Providing data about this topic can help you show the community that your company can help them to sell their houses quickly. For example, you might post a message that reads, "Three Houses Sold Today — At An Average Of 99% Of The Asking Price." This type of message suggests that your agents can help customers to sell their homes quickly and at a high value.

Contact a custom outdoor signage service to learn more.