Improving Our Signwork

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Improving Our Signwork

After suffering from quarter after quarter with lagging sales, I realized that I needed to do a better job of improving our customer attraction and retention. I started thinking about how a customer might find our business, and it occurred to me that we needed to go through and improve our sign work. We were able to find a great business in the area that offered a huge number of available signs, and they were really amazing to work with. They recreated all of the signs that we needed for our business, and it was incredible to see just how much more business we were able to enjoy in a short timeframe.

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What Are The Advantages Of Adding An Awning To Your Storefront?

Whether you are looking for a way to give your storefront a new look or you happen to come across awnings when shopping for new signs, your curiosity is bound to be piqued by storefront awnings. These exterior features can be attached to the outside of the building fairly easily, they are not all that expensive, and they can give you a whole list of advantages that you may have never even considered. Most store owners have no idea just how advantageous a storefront awning can actually be, so a lot of times, these building additions get skipped over. Here is a look at some of the biggest advantages of having a storefront awning added to your building. 

Shield incoming customers from sun and precipitation. 

Customers coming to your store for a visit already have to make their way from their cars in the parking lot to the storefront, no matter the weather overhead. So why not give them a shielded place to actually enter the store? Having an awning at your storefront provides that few feet of overhead protection from the bright sunlight, pouring rain, or frosty snow. This is a nice gesture for customers, but it will also help prevent so much rain and snow from getting tracked inside of the store during bad weather. 

Protect signage on storefront windows from UV rays. 

If you are like most store owners, you will occasionally place signs on or around the storefront windows and doors. Your primary store sign may even be located here. Having an awning over the storefront will provide enough shade to the area to prevent direct sunlight during most points in the daylight hours. Therefore, signs will be protected from damaging UV rays that can cause fading and discoloration. In a way, the awning could be looked at as an investment into the life of your storefront signage. 

Give customers a better view of the storefront. 

If you have ever looked directly at a storefront window when the sun is fully out, you probably saw little more than a glare when the sun hit the glass. Storefront glass is typically designed to deflect UV rays, and unfortunately, this means bright sunshine is reflected outward toward any onlooker who is outside. This can prevent customers from seeing signs clearly or seeing through the glass to the inside of the store. An awning provides enough shade to the storefront glass to prevent this kind of problem. 

For more information, contact a company like Aubrey Sign Co.